Ralph Lauren

Ralph Lauren established himself in 1967 with the Polo label, an instantly successful line of ties because it was in direct opposition to the narrow ties and conventional styles of the time. Lauren also designed wide, handmade ties using some unexpected, flamboyant, and opulent materials. The ties quickly became a menswear status item.

“A tie was the way a man expressed himself. I believed that men were ready for something new and different. They didn’t want to look as if they worked for IBM. A beautiful tie was an expression of quality, taste, and style.”

Already interested in promoting a lifestyle with his ties, Ralph Lauren named his line after a sport that embodies a world of discreet elegance and classic style: Polo.

“I’m not a fashion person. I’m anti-fashion. I don’t like to be part of that world. It’s too transient. I have never been influenced by it. I’m interested in longevity, timelessness, style—not fashion.”

 

Find fashion by Ralph Lauren @ the following eshops: