Juicy Couture

Juicy Couture is the story of two girls named Pamela Skaist-Levy and Gela Taylor from Pacoima, in the sunny state of California who wanted to create the best you can find collection in sweet girlie clothes. Both girls loved to go shopping, so their label started off as being all about shopping for the perfect things to wear. Juicy Couture became also later on became famous for making the sexy v tracksuit, a wardrobe classic as well as their stylish accessories. 

Juicy Couture was originally founded in 1994 as an upscale T-shirt line. It later on expanded into denim and sportswear, and in 1999 the designers introduced their signature low-riding drawstring pants and form-fitting zip-up hoodies in an ever-widening array of velour, terry cloth, cashmere and now fur. Men's and children's collections have ever since been added. In 2003 after the Liz Claiborne deal went through, former Vogue accessories director Michelle Sanders was hired to handle new licenses for jewelry, handbags and swimwear.

Much of the brand's success was nevertheless founded on celebrity relationships. Having Madonna, Jennifer Lopez and Cameron Diaz, as well as many others, photographed in their tracksuits proved very much invaluable, and the oft-imitated business model has been chronicled in Advertising Age.

Juicy Couture have also been keeping up with fashion trends and launched their very own new line of shoes as well as an ultra-chic Haute Couture label. 

Juicy Couture is all about feeling happy, comfortable and gorgeous. "Be happy, Wear Juicy!" is the Juicy philosophy.

Find fashion by Juicy Couture @ the following eshops: