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Guess

Guess designer clothing is the story of four brothers, Paul, Georges, Maurice and Armand Marciano, born in the 1940's in Italy, who set up a clothing company in 1970 aiming to sell Jeans and sportswear. They called it MGA at first, taken from the boys first initials.

MGA became quite successful during the 1970's and developed 26 outlets along the Riviera coast in Italy. The Marciano brothers then began to think about setting up in the United States. They decided to sell their holdings in Italy and go to the U.S.A in 1981.

They founded their Jeans and sportswear company a year following that and gave it the name "Guess". They chose this name based on an ad they saw for MacDonald's Big Mac burger. It became very successful partly due to the very beautiful models that it used.

Top models Claudia Schiffer and Eva Herzigova were regularly seen in Guess advertisements.

Today, Guess is a million dollar company. It's 2002 sales totaled $ 544 million and they have around 5,000 employees.

The product lines include upscale apparel and accessories for men, women and children, eyewear, footwear, jewelry as well as watches.

One brother Georges left the company in 1993, and Armand retired in 2002. Paul and Maurice Marciano were jointly left as C.E.O. and Chairmen of the company up until today.

 

 

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