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Christian Dior

Born in 1905 (died 1957), Christian Dior established his main house of couture in Paris (1946) and by 1958 had salons in 15 countries employing more than 2,000 people. Known particularly for the “New Look” of 1947 (with narrow shoulders, constricted waist, emphasized bust, and long, wide skirt), his designs were nonfunctional but enormously popular in the postwar era. He created the short, waistless sack dress (in the early 1950s) and introduced the A-line dress (1956). His designs represented consistent classic elegance, stressing the very feminine look. The Dior tradition of beautiful fabrics consequently led to the creation of international merchandising labels for gloves, furs, and jewelry. Since the death of Dior, the firm continued under designers Yves St. Laurent, Marc Bohan, and Gianfranco Ferre.

 

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